Content management: what with and how can I fill a site?
At the conference "Site-2009", that took place in Moscow, during a round table, a hot argument flared up with active participation of both client and professional streams concerning "what is more important: cool design or smoothly running engine"… And how rationally in the heat of emotions an opinion sounded that the most important part of each site is its content! read more

Moderation and discussion
There is an opinion that moderation is just removing undesirable posts and users of these posts. This may be true for forums the aim of which is communication as a process. On commercial sites containing social functionality (e.g., commenting products or services), moderation implies provoking discussions on behalf of the site owner, conforming company's interest in users' comments through company's participation in open dialogues with users... read more

Copywriting and translations
In order to expand the audience of your products and services, the site's texts should be not only informative and search engine optimized but also attract, unobtrusively urge users to certain actions that the site owner needs (e.g., registration, subscription, phone call, or purchase). read more